Tesla Cuts Prices of Model X and Model S, as EV Competition Ramps Up

Weeks after Tesla slashed prices on a number of its models, Ford Motor dropped the price of its electric Mustang Mach-E. WSJ auto reporter Nora Eckert compares the auto makers’ strategic moves and explains what this means for the industry. Photo illustration: Josephine Chu

Tesla Inc. lowered the prices of two of its most expensive models in the U.S., the Model S and Model X, in its latest round of price cuts as the company tries to boost demand in a competitive market.

Tesla dropped the base price of its Model S luxury sedan from $94,990 to $89,990, which is about a 5% cut, according to the company’s website. Tesla lowered the base price of its Model X sport-utility vehicle from $109,990 to $99,990, which is roughly a 9% decrease.


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