Trump Media stock tanks as new filing reveals heavy losses, ‘greater risks’ on Trump’s involvement

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Trump Media stock tanks as new filing reveals heavy losses, ‘greater risks’ on Trump’s involvement

Alexandra Canal

Trump Media & Technology Group (DJT), the parent company of Donald Trump’s social media platform Truth Social, sank more than 21% Monday following a blockbuster debut last week.

At Monday’s closing price of $48.66, Trump Media had a market cap of $6.65 billion, giving the former president a stake worth $3.8 billion. After the company’s public debut last week, Trump’s stake was worth just over $4.5 billion.

The stock drop comes on the heels of an updated regulatory filing early Monday that showed the company taking on heavy losses and facing “greater risks” associated with the former president’s ties to the platform.

According to the filing, Trump Media reported sales of just over $4 million as net losses reached nearly $60 million for the full year ending Dec. 31. The company warned it expects losses to continue amid greater profitability challenges.

“TMTG has historically incurred operating losses and negative cash flows from operating activities,” the filing read.

“TMTG expects to continue to incur operating losses and negative cash flows from operating activities for the foreseeable future, as it works to expand its user base, attracting more platform partners and advertisers.”

Truth Social has lured about 9 million users since its inception. But its success largely depends on the “reputation and popularity” of former President Donald Trump.

“TMTG may be subject to greater risks than typical social media platforms because of the focus of its offerings and the involvement of President Trump,” the company said, citing risks that include the harassment of advertisers and criticism of Truth Social’s moderation practices.

“The value of TMTG’s brand may diminish if the popularity of President Trump were to suffer.”

Notably, Trump Media revealed that it heavily relies on advertising, with ad sales contributing to a “substantial majority of our revenue.”

“If we experience a decline in the number of users or a decline in user engagement, including as a result of the loss of high-profile individuals and entities who generate content on Truth Social, advertisers may not view Truth Social as attractive for their marketing expenditures, and may reduce their spending with us, which would harm our business and operating results,” the company warned.

The filing also revealed stakeholders are still subject to a six-month lockup period before selling or transferring shares.

The opportunity to cash in by selling some of his stake in the company could help the former president as he faces a $454 million fraud penalty and grapples with a campaign fundraising shortfall ahead of his 2024 election rematch against Biden.

The only exception to the lockup period would be if the company’s board votes to make a special dispensation. Although possible, experts told Yahoo Finance last week the attempt would likely result in multiple lawsuits on behalf of public shareholders.

Former US President Donald Trump arrives at 40 Wall Street after his court hearing to determine the date of his trial for allegedly covering up hush money payments linked to extramarital affairs in New York City on March 25, 2024. Trump faces twin legal crises today in New York, where he could see the possible seizure of his storied properties over a massive fine as he separately fights to delay a criminal trial even further. (Photo by Charly TRIBALLEAU / AFP) (Photo by CHARLY TRIBALLEAU/AFP via Getty Images)

Former President Donald Trump arrives at 40 Wall Street after his court hearing to determine the date of his trial for allegedly covering up hush money payments linked to extramarital affairs in New York City on March 25, 2024. (CHARLY TRIBALLEAU/AFP via Getty Images) (CHARLY TRIBALLEAU via Getty Images)

Trump Media went public on the Nasdaq after merging with special purpose acquisition company Digital World Acquisition Corp. in a deal approved by shareholders late last month.

The former president founded Truth Social after he was kicked off major social media apps like Facebook and Twitter, the platform now known as X, following the Jan. 6 Capitol riots in 2021. Trump has since been reinstated on those platforms.

In the filing, Truth Social maintained its goal of providing a “‘home’ for cancelled content creators” and a space to hold “honest global conversation without fear of being censored or cancelled” due to political viewpoints.

Alexandra Canal is a Senior Reporter at Yahoo Finance. Follow her on X @allie_canal, LinkedIn, and email her at alexandra.canal@yahoofinance.com.

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